Todd Brown, direct response expert & consultant to A-List entrepreneurs like Russell Brunson, revamped his website with free content about faster ways to get more prospects, customers, & sales.
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West Palm Beach, FL – Todd Brown, CEO of Marketing Funnel Automation, direct response marketing expert and consultant to A-list marketers like Russell Brunson, Ryan Levesque, Andre Chaperon, and Agora Financial, asserts the key to increasing conversion rates at any point in any entrepreneur’s marketing funnel is largely based adequate market research, which produces “differentiation.”
“If your prospect, if your audience members see your ad, see your email, see your video and they immediately look at it as something that they’ve seen before or heard before, a message that they’ve encountered before they immediately experience this, what we call mental opt-out.
“Mental opt-out is when your prospect sees something and he or she says, ‘oh that – oh I’ve seen that before,’ and he clicks away from your website.”
According to Brown, the one of the key differences between successful 7- and 8-figure entrepreneurs and most average marketers is that the former build their businesses on proven marketing principles, such as a “Big Marketing Idea.”
Furthermore, he says, prospects should view your marketing as different from anything else they have encountered before. The ideas, themes, and messaging should all get their attention because that’s what creates prospect engagement. And that engagement gets the prospect to respond.
Brown says there are other marketing principles most average marketers miss, including: Having a Unique Mechanism, failure to thoroughly conduct a proper Prospect W.E.B. Analysis, failure to adequately understand Market Sophistication, the Promise Exposure Spectrum, and how to craft an superior, irresistible offer that compels prospects to become customers.
And that comes down to knowing your market, knowing your competition, and knowing what differentiates your solution to your prospect’s problem from your competitors – from the fundamentals of direct response marketing research.
Brown has recently revamped his website making it easier to use and more valuable to online marketers and entrepreneurs looking for direct response marketing resources to help them get more customers.
According to Brown’s, COO, Damian Lanfranchi, the company decided to put very simple, but very powerful and often overlooked marketing principles as easily consumable posts on Todd’s blog as a way to give back to the direct response marketing community. By doing so, marketers struggling with sales conversions and customer acquisition won’t have to waste money on expensive courses by predatory marketers to learn the fundamentals.
You can learn more about online marketing conversion at Todd Brown’s recently revamped website here –
Contact Info:
Name: Cat Sasser
Email: Send Email
Organization: Marketing Funnel Automation
Address: 6586 Hypoluxo Rd Suite 129, Lake Worth, FL 33467, United States
Phone: +1-888-526-3916
Website: https://toddbrown.me
Source: PressCable
Release ID: 88912425
