While the market already has some big names in there, such as $1bn unicorn StockX, Laced looks to capitalise on being a European marketplace and serving the needs of European buyers & sellers.
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London-based start-up firm Laced has been making waves in the sneaker resale market. Having brought in around $1m from London-based venture capital firm Talis Capital, the future looks bright for them.
Laced has quickly grown to become a company with a reputation for being the fastest marketplace in Europe, improving the overall customer experience during and after a transaction has been completed. In a deeply healthy and competitive market. With a valuation of around $2bn as it stands, the trainer resale marketplace looks set to explode in the years to come. Especially across Europe, we’re seeing a market that could have a huge range opportunity arriving in the near future. Laced, appears to have set their sights on targeting the vastly growing European market for trainer resale.
Other big names include the likes of Flight Club, who formed in 2006, and who joined forces with GOAT, FOUNDED IN 2015. This market has grown organically, and it has grown quickly, creating a deeply interesting market that has almost grown overnight. For that reason, companies like Laced look set to try and take advantage of that massive market growth.
For now, Laced remains one of the only UK-based platforms, and one of few platforms based in Europe at the moment. This is a major advantage for the firm, giving them a chance to compete in a market that is yet to reach its full potential. Part of the reason for their advantage, though, is the fact they have the speed advantage for UK and EU-facing clientele. Every item sold on Laced’s platform is inspected for authenticity and shipped out same day to the buyer, allowing them to deliver items to their customers in a matter of days instead of weeks like a lot of their US competitors. This has allowed Laced to build a strong customer base in a short period of time.
Thanks to the added investment coming their way from Talis Capital, though, Laced might be set to take that next important step in the industry. The company has made a reputation for itself of taking good ideas and elevating them higher up the chain. The partnership between Laced and Talis, then, could be just what is needed to help the company move forward into a larger range of opportunity.
With the backing of one of the major venture capital firms in the country, Laced could be a company you hear about for a good few years to come.
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Source: PressCable
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