Blintn Announces Data Insight on Increasing Format Inquiry Volume on Its Platform
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Blintn, Asia’s leading B2B media rights marketplace platform, announced on the 12th a data insight related to the increase in inquiries about content format and remake rights acquisition on the platform.
Blintn operates a platform that helps users discover and distribute new content through media rights information-based content search and content curation based on user needs. It is creating a new arena for media rights transaction, including format and remake rights sales.
According to Blintn’s internal data, inquiries on the content format from various countries, including South Korea, have generally increased. It specified that the search volume increased by 300% compared to last January, and inquiry volume by about 470% compared to November last year.
K-content has received the most inquiries, with the types of format diversified from movies and dramas to unscripted shows. It is also known that inquiries about not only recent works but also older works have increased. “In the past, requests were mainly filed from Asian regions, but after the K-content boom, the increase in format inquiries in Europe, the Middle East, and North America region is noticeable,” Blintn CEO Peter Choe explained.
In addition to K-content, searches and inquiries for remake rights for various Southeast Asian dramas and movies are being made on the platform.
Regarding the continuous increase in inquiries on the purchase of format and remake rights, Choe pointed to the increase in demand for content production due to the increase in the number of OTT platforms as the main cause. “As many platforms turn to original content strategy, it seems that the need to purchase a format with guaranteed quality is gradually increasing,” Choe analyzed.
Choe also mentioned that the increase in inquiries from rising content behemoth regions such as Southeast Asia India reflects “the willingness to buy the copyright and localize the content if the quality and popularity are guaranteed even if the content is from an unfamiliar region.”
He concluded that “Good content is like a good wine that gets better with its age”, adding that “we expect the format transactions to continue increasing, so Blintn hopes to keep helping those content to be distributed to more places with greater audiences.”
Blintn is expected to undergo a major platform renewal with the service reorganization to be finalized in May to encourage more rights transactions and enhance platform usability.
Contact Info:
Name: Leah Hong
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Organization: Blintn
Address: 343 Samildaero Jung-gu
Website: https://blintn.com/
Release ID: 89074901
