Hosted from October 18 ~ 22 at Osong Station (Cheongju City, Chungbuk) and on the Expo Website
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Cosmetics & Beauty Expo Osong, renowned as Korea’s best export promotion expo is being hosted both online (www.osongbeautyexpo.kr) and offline (Osong Station) based on the same method as the 2021 Expo, for five days from October 18 to 22.
Under the 2022 slogan of ‘K-Beauty, Osong, Seeping Into the World’, events centered on B2B (business-to-business) + B2C (business-to-consumer) will be held in Chungcheongbuk-do Province, a region leading the K-beauty industry in Korea. The offline scale has been significantly enlarged from previous years,offeringmore diverse and beneficial programs at the venue of the event, Osong Station.
Since it was first hosted as a World Expo in 2013, the Osong Expo has been held annually and has contributed to revitalizing the local economy by supporting the continuous development of sales channels into the market for cosmetics companies in the region.
This year’s event has significantly expanded the scale of offline events to that of 2019, with various programs organized such as an on/offline business pavilion, market pavilion, export and purchase consulting with domestic and foreign buyers, beauty lectures, conferences, events and experiences, and in particular, the offline event sector has been strengthened for visitors to personally visit and enjoy at the Osong Station site.
Unlike last year’s Expo, the market pavilion will be installed on the first floor instead of the second floor, allowing people to visit look around the market pavilion more conveniently and to touch and test the cosmetics, buy products at lower prices, witness various cosmetics trends and meet cosmetics companies.
In addition, detailed information and images about the participating companies can be accessed at the on/offline company pavilion and product promotion pavilion. In the offline company pavilion, visitors can receive information on cosmetics companies and products while having a chance to experience them.
Meanwhile, in 2021, only online business consultations were available but in 2022, a conference hall has been set up on the second floor of Osong Station to provide face-to-face consulting as well as video consultation on export, so companies and overseas buyers would be able to share products together and provide accurate information about the products.
Face-to-face consultations with domestic buyers have also been arranged to help cosmetics companies develop their domestic and overseas markets.
On the second floor of Osong Station, an international conference will also be held, where famous speakers from related industries will discuss various themes related to the cosmetics beauty industry so visitors would be able to meet experts face-to-face and attend lectures.
Besides, on the first floor, ‘wang hong’ (Chinese internet celebrity) broadcasters will be on-site to support participating companies’s entry into China, and on the second floor, beauty lectures by famous celebrities will be given to visitors. Events including cosplay character events, more abundant than last year will present online and offline visitors with various things to enjoy.
A provincial official stated that practical and useful information and events would be offered to those who visit the Osong Station event site and the Expo website and stated that they expect the participation of not only related companies and buyers, but also large numbers of the general public.
Contact Info:
Name: Tae-hoon Oh
Email: Send Email
Organization: Chungcheongbuk-do Provincial Government
Address: 82(Munhwa-dong) Sangdang-ro, Sangdang-gu, Cheongju-si, Chungcheongbuk-do, Republic of Korea
Phone: 82-42-270-3061
Website: https://www.chungbuk.go.kr
Release ID: 89082278
