If you’re looking for help transitioning your business back to normal, or you want to come out of the current crisis more efficient and effective than you went in, contact MAXBURST to schedule a consultation today!
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Weeks ago, when the Covid-19 pandemic was just taking shape, MAXBURST started reaching out to clients to help them prepare for the inevitable changes to the economy and their business strategies. Although the struggles continue, lately MAXBURST has been having different kinds of conversations: namely, those centered around preparing for the inevitable recovery.
Whether that turnaround will be weeks or months in the future, what’s certain is that it is coming. One thing the MAXBURST team has learned from being in business for so long – including the aftermaths of 9/11 and the 2008 financial crisis – is that conditions can change quickly.
Without minimizing the heartache and disruption associated with the breakout of Coronavirus in New York and beyond, it is also prominent that we do the right thing and get clients and readers thinking about what is yet to come.
Let’s look at some of the steps a business can take to prepare itself for the economic recovery that will come after Covid-19 recedes from daily business life.
Think of New Ways to Help Customers and Clients
While most business owners, executives, and marketing managers will be focused on their own business growth and retention strategies for the near future, think one step further. Ask yourself what the company’s best customers are going to be looking for when life returns to a new normal.
The answers to this question are virtually endless. Some customers may need flexible financing. Others might want short-term contracts, new equipment, or help adding staff members quickly. There could be new apps or tools for automation or supply chain management that will have great value for them. To really make the most of this exercise, ask those within the company. Get their take on what can be done now (or in the future) to help them hit the ground running.
By brainstorming the issue this way, many things can be accomplished. The first is to become an invaluable partner to those who count on your business. Second, is to get a leg up on competitors who will be scrambling to get out new marketing promotions and messaging when it matters most.
Start Planning Your Campaigns Now
Time can be a funny thing. Right now, there are tens of thousands of normally busy and productive people who have the flexibility to imagine new campaigns, promotions, and ideas. Not only are business owners and executives working from home, but many in the creative industry have more availability than they’ve had in years.
Experience has taught us that all of this will change on a dime when the economy comes roaring back to life. In the same way that businesses come rushing to MAXBURST for online ads, ecommerce enhancements, etc. just before the holiday shopping season, they are going to return as a group when marketing budgets suddenly loosen up. At that point it’s going to take more time and money to get the help needed.
Knowing that, MAXBURST is imploring some of their best clients to reach out now so they can get and stay ahead of the curve. It’s much better to be planning ahead for a recovery, with new marketing campaigns in place and ready to launch, then it is to try to catch up to competitors when everyone is scrambling to get up to speed.
Hold on to Recent Changes or Improvements
It’s common to hear business leaders talking about life getting “back to normal” after the Coronavirus pandemic. One thing to realize, though, is that “normal” is probably going to look a bit different than it did before.
In particular, lots of organizations are going to keep placing a higher priority on things like online ordering, fast delivery, and work-at-home employment. In the same way, many will likely stick with video conferencing instead of in-person appointments, along with a host of other changes or improvements that were recently introduced.
For companies that have put off embracing these trends, this is a great time to catch up to the rest of the business world. These kinds of solutions aren’t just safer for your employees, they are also efficient. If your company has made those adjustments to the way it operates, think about which of those changes should remain permanent even after they aren’t required.
Be Strategic with Marketing Campaigns
A lot of people tend to think of the economy being “on” or “off.” Obviously, that’s a huge simplification. Even now there are businesses (like grocery stores and delivery services) that are doing really well. Some are doing everything they can to reach out to customers, while others are essentially pausing all marketing activity altogether. Either approach can make sense depending on prevailing conditions for each specific company.
Think carefully about your industry and strategic situation. Which parts of your business are likely to pick up quickly? What areas might lag for a while? How will all of this affect the revenue, staffing, or operations of your business?
After gathering the answers to these questions, put together a blueprint of how you might restore, alter, or emphasize your marketing campaigns in the near future. This step is important so that businesses don’t make the mistake of simply picking up old activities if they aren’t likely to be successful. Instead, think about what you’re going to need in the near-term so money and time are spent wisely.
Need Help Making Sense of Your Post-Coronavirus Business Strategy?
If you’re looking for help transitioning your business back to normal, or want to come out of the current crisis more efficient and effective than you went in, MAXBURST can help. Contact MAXBURST to schedule a consultation to review the challenges you are facing. They can help you to see the issues and opportunities in front of you in a whole new light.
Contact Info:
Name: Andrew Ruditser
Email: Send Email
Organization: MAXBURST, Inc.
Address: 205 E 42nd St 20th floor, New York, NY 10017, United States
Phone: +1-212-651-1879
Website: https://www.maxburst.com
Source: PressCable
Release ID: 88957398
