29th March 2019 Following the sucessful Launch of Skinni Snax’ new Vegan Line at IFE 2019, Realised Potential UK resigned the Skinni Snax Promotions account
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Effective 18.37pm on Friday 29th March 2019, Realised Potential UK resigned the Skinni Snax Promotions account due to irreconcilable creative differences.
“We wish Skinni Snax all the best” says Former Campaign Manager Missy Roxborough of Realised Potential UK “The product is absolutely fantastic! People I have spoken to about Skinni Snax just love these healthy Vegetarian and Vegan Snacks. We applaud Skinni Snax’ desire to undertake far-reaching social media and public relations campaigns and we hope that they will free up some budget to do so sometime soon and find a great new agency to help them. However, we shall not be managing any social media, PR, or any other kinds of campaigns for Skinni Snax due to creative differences.”
During March, in association with a USA specialist online visibility firm who undertook the required work, Realised Potential UK and Missy handling liaison between client and providers, Phase 1 of Online Visibility was begun, which consisted of preparation for placement of Skinni Snax on Google My Business and into relevant online Directories. Phase 2, which had been scheduled to begin today, is in abeyance pending appointment by Skinni Snax of new providers. Skinni Snax’ Launch at IFE
Realised Potential also undertook an extensive LinkedIn Visibility Campaign in March to publicise Skinni Snax’ Launch at IFE, the International Food and Drink Exhibition at London Excel. As part of the Campaign, which included advertising and messaging, a press release was issued and numerous posts were made on LinkedIn and also some posts on Facebook.
No other promotional activities were undertaken for Skinni Snax by Realised Potential UK or Missy Roxborough in March, but it looks as if that level of publicity paid dividends.
More than 15,000 food buyers were made aware of the Skinni Snax launch by a combination of advertising and personal messaging on LinkedIn. “We were very busy the whole time” says a Skinni Snax spokesperson “the line was very well received”
David Morris, operations manager of 3 Great Taste Awards winner Moorish Humous, said of Skinni Snax on the last day of IFE
“Great product in terms of taste, texture and flavour and can see this being hugely successful. Nothing not to like and chickpeas are plant based bang on trend and highly nutritious!”
With recognition like that, it certainly looks as if Skinni Snax is going places!
Contact Info:
Name: Missy Roxborough
Email: Send Email
Organization: Realised Potential UK
Address: at Tree Love Lights Ltd 80 Westow Hill, London, Greater London SE19 1BS, United Kingdom
Website: https://www.linkedin.com/in/missyroxborough
Source: PressCable
Release ID: 497509
