Elevate your yoga practice with high-quality mats. Discover market trends, drivers, and growth factors for the global yoga mat market
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The global yoga mat market would reach value of USD 11.13 Billion by 2027, according to a current analysis by Emergen Research.
The rising popularity of yoga and other fitness activities has led to a major increase in the market for yoga mats in recent years. A yoga mat is a specific mat used for yoga and other exercises that offers practitioners a secure and comfortable surface. These mats often come in a range of colours, thicknesses, and designs and are constructed of materials like PVC, rubber, or foam.
The growing knowledge and acceptance of yoga as a form of exercise and relaxation is one of the major factors driving the market for yoga mats. With millions of people daily practising it all around the world, yoga has grown in popularity in recent years. Due to this, there is an increasing need for premium yoga mats that are long-lasting, cosy, and offer a non-slip surface for users.
The rising emphasis on health and wellness among customers is a significant factor driving the yoga mat industry. Today, a large number of people are more concerned with their health and wellbeing and are searching for ways to include fitness and exercise into their daily schedules. Yoga is seen as a low-impact practise that can enhance flexibility, strength, and general wellbeing, and this has caused a rise in consumer demand for yoga mats.
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The high price of some high-quality yoga mats is one of the limitations in the market for yoga mats. Although many customers are ready to spend more for a sturdy, high-quality yoga mat, not everyone can. It might be challenging for new competitors to enter the market and establish a foothold due to the market’s intense competition and large variety of brands and goods.
Despite these obstacles, a number of key factors are predicted to propel the yoga mat market’s expansion in the upcoming years. For instance, it is anticipated that the rising popularity of yoga among men and older individuals will increase demand for yoga mats in these groups. Additionally, a rise in demand for eco-friendly yoga mats made of natural materials is anticipated as a result of the growing trend towards sustainable and eco-friendly products.
Yoga Mat Market Segmentation:
The yoga mat market is divided into different distribution channels, including supermarkets and hypermarkets, e-commerce, and specialty stores. According to revenue statistics from 2017 to 2027, these distribution channels have played a significant role in driving the growth of the yoga mat market. Supermarkets and hypermarkets are a popular distribution channel for yoga mats due to their convenience and availability. E-commerce has also emerged as a significant distribution channel, allowing consumers to shop for yoga mats from the comfort of their homes. Specialty stores offer a more personalized shopping experience, with a wide range of high-quality and specialized yoga mats available.
In terms of materials, the yoga mat market is segmented into polyurethane, natural rubber, thermoplastic elastomer, polyvinyl chloride, and others such as jute and cotton. These materials have different properties and features that cater to different consumer needs and preferences. Polyurethane is a popular material
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In October 2020, Columbia Sportswear Company, a leading player in the global industry for active lifestyle apparel due to its innovative and high-quality products, announced its acquisition of the yoga and fitness apparel brand, prAna Living LLC. This acquisition is a strategic move for Columbia Sportswear as it seeks to expand its offerings in the growing yoga and fitness market
The E-commerce segment held the largest market share of 52.9% in 2019 due to the convenience and accessibility it offers to consumers. Online shopping has become increasingly popular in recent years, and the yoga mat market is no exception. E-commerce platforms allow consumers to shop for yoga mats from anywhere at any time, without having to visit a physical store. This has made it easier for consumers to find and purchase the specific type of yoga mat they are looking for, without having to navigate the limitations of physical retail stores.
The natural rubber segment is anticipated to expand at the most rapid CAGR of 3.8% during the forecast period due to its eco-friendly and sustainable properties. Natural rubber yoga mats are made from a renewable resource and are biodegradable, making them an attractive option for consumers who are concerned about the environmental impact of their purchases. Additionally, natural rubber offers excellent grip and cushioning, making it a popular choice among yoga practitioners who require a high-quality and durable yoga mat.
Asia Pacific accounted for the largest market share of the global yoga mat market in 2019 due to the increasing popularity of yoga and fitness activities in the region. Countries such as India and China have a long history and cultural affinity for yoga, which has led to a growing demand for yoga mats in the region. Additionally, rising awareness about the health benefits of yoga and the increasing focus on health and wellness have further contributed to the growth of the yoga mat market in Asia Pacific.
Key market participants include Columbia Sportswear, Manduka, LLC, Lululemon Athletica, Hugger Mugger Yoga Products, Jade Yoga, Liforme Yoga, Fabrication Enterprises Inc., Sequential Brands Group, Inc., Barefoot Yoga Co., and ADIDAS AG
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About Us: Emergen Research is a market research and consulting company that provides syndicated research reports, customized research reports, and consulting services. Our solutions purely focus on your purpose to locate, target, and analyze consumer behavior shifts across demographics, across industries, and help clients make smarter business decisions. We offer market intelligence studies ensuring relevant and fact-based research across multiple industries, including Healthcare, Touch Points, Chemicals, Types, and Energy. We consistently update our research offerings to ensure our clients are aware of the latest trend’s existent in the market. Emergen Research has a strong base of experienced analysts from varied areas of expertise. Our industry experience and ability to develop a concrete solution to any research problems provides our clients with the ability to secure an edge over their respective competitors.
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