Dr. B. Smiles used a 3-step process to increase Phase II conversion rates for orthodontic treatments and after a year of using Startaloo Phase II conversion rates increased by 16.3%.
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The national average of patient conversion rates who have completed Phase I treatment, and are presented with Phase II treatment is approximately 50% Yikes. That’s 15-20% lower than the average overall orthodontic practice conversion rate.
Tthe most cost-effective marketing method is to focus on the lowest hanging fruit. And Phase II patients are it! They are existing patients who are already familiar with the orthodontic practice, so there is no need to spend marketing dollars to “acquire” them.
When Dr. B. Smiles started using Startaloo the conversion rate of Phase I patients, those who received early treatment, was approximately 55%, which is consistent with the national average. The goal was to increase conversion rates of this set of patients by 10% WITHOUT lowering fees.
Many patients or parents are hesitant to start another financial obligation and make another large down payment after they just paid off their Phase I treatment. These are the patients who show up for their appointments, are never late, and have made every payment on time, so reward them. By eliminating the financial barriers to starting Phase II treatment and offering more favorable payment terms to “reward” those patients who have a good history with the orthodontic practice, Phase II conversion rates increased.
Here’s the strategy used by Dr. B. Smiles:
Step 1: Use Startaloo to create a new “Patient Type”
Within Startaloo, “Patient Types” can be customized for those patients who are presented Phase II treatment and have a good payment history. Call it, “Phase II with Good History” and within Startaloo this “Patient Type” designation allows orthodontic practices to create presentation rules that can be exclusively applied to this group, and most importantly track the groups conversion rate.
Step 2: Create favorable terms
Startaloo also allows for custom payment terms like, “Phase II with Good History.” This patient type was setup with a “zero down payment” plus “an extra 3 months to pay off treatment fees.” Remember, this is ONLY presented to those patients who have already proven they have a good payment history with my practice. Offering this low risk group the best payment terms is a win-win.
Step 3: Track results
Startaloo has a proprietary “Dynamic Reporting” dashboard that tracks the success of campaigns like this. Never before have orthodontic practices had such powerful data at their finger tips.
Results:
Over the course of one year, Phase II conversion rates for Dr. B. Smiles grew to 71.3%! This is a 16.3% increase compared to conversion rates prior to Startaloo and far exceed the goal of 10%.
Success:
Think about it, after paying off Phase I treatment, the last thing parents want is another bill. By establishing “no down payment” terms, you alleviate this financial burden, and remove barriers for loyal patients.
Additionally, If patients shop around, they won’t find a better deal anywhere else, keeping current patients happy and loyal to the orthodontic practice.
With Startaloo’s “Patient Tier” functionality, this campaign can be implemented in minutes without any treatment coordinator training. Startaloo’s automated presentation features provide instant presentation adjustments.
With Startaloo’s “dynamic reporting” it’s easy to measure success.
To learn more or schedule a demo of Startaloo visit www.Startaloo.com.
Contact Info:
Name: Anthony Bonavoglia
Email: Send Email
Organization: Startaloo
Address: 7 Moran Ave, Wappingers Falls, New York 12590, United States
Phone: +1-888-547-8278
Website: https://startaloo.com
Source: PressCable
Release ID: 88944843
