Many companies are unaware that remnant advertising exists. As America’s business start to plan the reopenings they made not know what to do. Learn how Remnant and Unsold Advertising Inventory can revive your business after the Corona Virus Pandemic subsides.
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Millions of small, medium and large businesses are seeking ways to recover from the devastating effects of the COVID-19 virus epidemic.
Many business owners and managers don’t fully comprehend the power and availability of remnant advertising, stand by advertising, unsold inventory or available wholesale ad space that media buying agencies are currently accessing on radio, TV or in Print media.
First of all, businesses shut down during the Coronavirus Pandemic have all been starved of cash flow. Secondly, the “come back” of said businesses will be determined by the voracity and recovery strategies deployed by business owners! Especially smaller localized businesses like Car dealers, Tax Preparer’s, Barbers, Restaurateur’s, Bars, taverns, Hair Stylists, Manicurists, Tattoo Parlors and many more businesses with up close and personal or hands on services.
Local media buys are available at remnant rates, but often are not offered to local businesses because the huge advertising discounts that remnant advertising delivers could permanently drive the prices or rates of advertising down to a level that could jeopardize the media channels very existence.
The secret is to use an outside ad agency, one with local and national reach, familiar with remnant media planning. They can come in the back door and negotiate the best remnant or wholesale advertising rates possible.
Agencies use unique media buying techniques to get low rate deals! Because they don’t represent a constant on-going reduced rate threat to local publishers or local radio stations, TV stations and newspapers, it is far more likely that the agency will be able to get you remnant advertising rates.
Best of all, agencies are paid by the media outlets in the form of an “Agency Discount or Fee” which does not elevate the rate your business pays to advertise. Ad production, script writing, strategy and planning your campaign is an art – most agencies offer discounts to paid advertisers for production and creative services.
During the COVID-19 Coronavirus Pandemic shut down, Agencies have been on the phones, lining up radio, TV, Print and online advertising bargains to help their clients rapidly restore their immediate and long-term fiscal health. If you are determined to make a come back and revive your business quickly, you must get back in the game fast, affordably and reconnect with your regulars immediately.
Clearly, you have to reassure your customers that your place of business is sanitary, safe, healthy and alert to potential risks. If your business is an indoor operation, research UV air sanitizers, Ozone or Ionization, standing hand sanitizer stations – such as those on cruise ships and in hospitals.
We can revive our economy, pull back from the brink and survive this difficult time and we will come back bigger, stronger and better than ever before. If you are at a loss as to what to do next – Seek professional media planning advice! Most agencies will offer free advice and consultation for anyone who asks. So ask how to use remnant advertising to advance your business come back!
To learn more about how remnant advertising works check out this video. https://www.youtube.com/watch?v=KsutHDyeFng
Contact Info:
Name: Roger Fredinburg
Email: Send Email
Organization: Ho Hum Media, Inc.
Address: 2975 Merriman Rd, Medford, Oregon 97501, United States
Phone: +1-888-449-2526
Website: http://hohumproductions.com
Source: PressCable
Release ID: 88955376
