Registered Public Benefit Corp. enables businesses to build customer trust with a
combination of traditional certification methods and crowd-sourced feedback
— NEW YORK—May 14, 2020—CertifiedCleanBusiness.org announced today that it has launched a “Certified Clean” program. As a registered Public Benefit Corp. that operates online, CertifiedCleanBusiness.org is able to combine traditional certification methods with crowd-sourced feedback. With this approach, the company enables businesses to build customer trust during the COVID-19 period, when sanitary issues are top-of-mind for consumers.
“We realized that most certifications were not customer-facing,” said a spokesperson for the company. “They were credentials for the business. Instead, we felt it would be more effective for businesses to gain credibility by demonstrating that they meet their customers’ expectations. When customers see our small display and logo, they will feel confident that a certified business puts their health and safety first.” Certified businesses receive entrance door decals, social media posts, display inserts and other marketing pieces.
The program expects participating businesses to meet a variety of certification requirements. In addition to consumer feedback, certification is based on industry and government guidance from the CDC, FDA, and OSHA. Practices being reviewed may include using face masks and gloves, temporary table distancing, disinfecting and cleaning procedures.
Certified businesses get an inexpensive, meaningful way to establish credibility with customers. They must display signage that includes a digital QR code, scannable by smartphones, that enables the customer to answer a short survey about the general appearance and cleanliness of the business.
Feedback is anonymous, sent automatically and immediately to the business manager and CertifiedCleanBusiness.org. The result is a continuous improvement process, where businesses can make changes to processes and procedures as feedback is received. Customers will perceive the business’s commitment to providing a clean and safe environment for all guests.
For more information, visit www.certifiedcleanbusiness.org
Contact Info:
Name: TJ Bullivant
Email: Send Email
Organization: CertifiedCleanBusiness.org
Address: 16 Fairway East, Colts Neck, NJ 07722
Phone: 732-877-4002
Website: http://www.certifiedcleanbusiness.org
Source URL: https://marketersmedia.com/certifiedcleanbusinessorg-launches-certified-clean-certification-program/88957461
Source: MarketersMedia
Release ID: 88957461
