Sayvee Creative, a marketing agency in Kelowna, BC has identified two key components for businesses who are looking to restructure and grow in a post-covid marketplace.
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As a marketing agency based in Kelowna, BC, Sayvee Creative found themselves in a unique position when COVID hit. They found more and more that they were helping clients to make decisions regarding their business practices and advising as to avenues they could take during a time when people could no longer visit physical stores and businesses.
“There was hesitation by some,” stated Steven DeVries, CEO of Sayvee, “and a knee jerk reaction to batten down the hatches, cancel everything, and hide until it was all over by others. When faced with the unknown, everyone reacts differently.”
Sayvee Creative found that there were common solutions to many of the problems being faced by companies as COVID caused businesses to alter the way they do transactions and provide services.
First and foremost, with so many businesses switching to an online marketplace, simply out of necessity, many quickly came to realize the value of ecommerce solutions as online purchases skyrocketed. The companies that didn’t have an ecommerce platform on their website pre-COVID likely relied mostly on in-person sales of goods and services.
Buying trends during the pandemic showed increased sales across popular online marketplaces like Amazon (over 26% increase in sales over the previous year) and through curbside ordering at department stores like WalMart, Save-On, and Superstore. Almost every business with a storefront came to realize just how valuable their website could be and how adding an ecommerce component could create a positive impact on the bottom line.
The second key component identified by Sayvee Creative was Communication. Email Marketing has seen a decline in recent years with current average open rates sitting at around 17.8%.
“The pandemic introduced a new concept that had companies rethinking their strategy,” stated Devries. “Communication switched from a sales pitch to an offering of support and a reminder that ‘we’re here when you need us’, essentially communicating value rather than empty sales-speak.”
Now, moving forward, businesses are looking to how they can restructure, gain traction, and grow into the future. Sayvee Creative has been encouraging clients to embrace the changes and to not be afraid of forging a new way to do things. Even if that means completely changing the way they do business.
“As a Kelowna marketing agency, we’re uniquely positioned to properly leverage marketing dollars, to offer different opportunities to meet marketing goals, and to help guide and grow businesses into 2021 and beyond.”
Contact Info:
Name: Steve Devries
Email: Send Email
Organization: Sayvee
Address: 301 1447 Ellis St, Kelowna, BC V1Y 2A3, Canada
Phone: +1-250-717-8855
Website: http://www.sayvee.com/
Source: PressCable
Release ID: 88971744
