Fastedege.ai is a leading technology company pioneering in cost effective edge computing based, AI powered, computer vision-based solution provider in the Digital Out of Home space with its state of the art, low cost Audience measurement platform.
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There have been major changes in Privacy Policy implementations for major device providers and social media platforms. This is empowering for the end users. While this is good news for the end users, advertisers are finding themselves in a situation where collecting accurate audience data for their advertising will be difficult.
Marketers are continuing in their stride towards finding innovative, accurate, cost-effective ways to determine their audience and demographics i.e. gender, age group, emotions and behavior.
Audience Measurement for online media has grown and has become more effective given the growth of this space. The new age Artificial Intelligence (AI) companies are fast moving towards developing sensors and software which can accurately capture information like impressions, unique visitors, age, gender and even emotions in a live environment.
The use of AI is expected to transform the landscape of advertising and audience measurement. Marketers and other decision makers will have real time data on impressions, footfall, audience behavior and engagement etc. using which they will be able to customize the ad delivery to target their audience better.
FastEdge.AI is a new age technology company which is making its mark on the fast growing DOOH market forecast to reach USD $31.71 billion by 2025 (Grand View Research, Inc.). This is not only finding its implementation in Indoor OOH Advertising but is also making its way to outdoor advertising as well. The company’s AI software sits on its Edge Computing Device, collects impressions, unique visitor counts and demographics data in real time. A Wide range of canned reports and ad hoc reporting provides valuable insights for the advertisers as well as the hosts.
FastEdge.ai is enabling decision makers to make informed advertising decisions based on real time data. The platform assists advertisers in predicting where the target audience are and when. Armed with this data, advertisers are targeting their audience at the appropriate time frames that results in focused reach. Given this approach, businesses can assess the effectiveness of the campaign more accurately.
The Company presently has tie ups with digital signage operators who place advertising displays in retail locations and offer inventories to advertising agencies.
Current solutions provide simple impression counts and it is estimated based on historical data. The data is not captured in real time and does not support real-time programmatic ad delivery and limits the revenue generation for the host operators.
A real time solution, such as the one developed by FastEdge.ai will provide advertisers with accurate audience data and demographic information of the audience from the specific locations in real time.
This time-correlated; real time audience data will further help advertisers to assess the effectiveness of their marketing campaigns. It will allow retailers and hospitality providers to assess the footfall counts across timeline and assess business impacts. The platform will provide the ability to predict footfall in the future and potential business impact such as increased revenue, lowered cost or operational efficiency!
FastEdge.ai is enabling decision makers to make informed advertising decisions based on real time data. The platform assists advertisers in predicting where the target audience are and when. Armed with this data, advertisers are targeting their audience at the appropriate time frames that results in focused reach. Given this approach, businesses can assess the effectiveness of the campaign more accurately.
In addition to the benefits offered to the DOOH space, the solution has other applications in:
● In Education sector (Ed Tech), get deeper insight into students’ learning patterns and deliver personalized content to improve students’ performance
● In Hospitality, guests’ usage data collected at all touchpoints of the hotel or resort throughout their stay is used to enhance customer service.
● In Security, facial recognition is used to provide access to facilities, identify potential threats, and trigger alerts
● In Warehousing Analytics, collect accurate data of employee movements and optimize warehouse operations thus reducing costs and time
The low cost, edge-based AI solution is finding more applications in many verticals.
Fastedege.ai is a leading technology company pioneering in cost effective edge computing based, AI powered, computer vision-based solutions for real world challenges. The solutions come at significantly lower cost compared to the cloud-based solutions. The company is a leading solution provider in the Digital Out of Home space with its state of the art, low cost Audience measurement platform. The company is based on VA, USA and was founded in January 2021 by industry veterans Panneer Ramalingam, Don Rippert and John Handley – with extensive experience in solving real world problems for large businesses
FastEdge Aims to leverage innovative AI powered audience measurement technology to help companies improve their performance.
Founders
Donald J. Rippert
John E. Handley
Contact Info:
Name: Panneer Ramalingam
Email: Send Email
Organization: FASTEDGE.AI
Address: 7624 Shreve Rd, Falls Church, VA 22043, United States
Phone: +1-240-439-1275
Website: https://www.fastedge.ai
Source: PressCable
Release ID: 89059835
