Behind the Work (+1-312-757-5555), the Illinois-based marketing agency, has released a new case study showing the impact of its lead generation campaigns. It worked with Acquirent, an outsourced sales and B2B lead generation company, to generate more qualified prospects.
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The latest release underscores the impact that HubSpot Marketing Suite provided and discusses how Behind the Work used the software’s integration tools to deliver impactful results. It enabled the marketing experts to integrate their tech stack and implement automation to increase leads above the target level.
More information can be found at: https://behindthework.com
The goal of the project was to generate 150 leads per month and increase the opportunity to lead rate by 20% – and the new report shows an increase in closed deals of 39%. The team also increased users by 46% and page views by 19%.
The HubSpot Marketing Hub is a platform designed to help businesses attract, engage, and convert more customers. It includes a range of tools for managing and optimizing online marketing efforts, including email marketing, lead capture, prospect management, advertising, and tracking.
The case study shows that Behind the Work leveraged this functionality to improve Acquirent’s marketing efforts and grow its customer base. As part of the campaign, the agency improved the company website and built a foundation of mobile-responsive, SEO-friendly copy. While refreshing the page design, the agency maintained its search rankings for optimal brand visibility.
The report explains that Acquirent was negatively impacted by the pandemic, and sought a results-backed marketing solution based on increasing the volume of leads. Through HubSpot, the team used a variety of tools to target multiple audience segments. By the end of the campaign, Acquirent had quadrupled its lead generation.
Behind the Work is a full-service marketing agency that has a global team. It aligns with the staff of each client it works with, creating systems that attract, retain, and grow clients through expert-led marketing approaches.
A spokesperson for the agency states: “Acquirent was stunned by the results that we were able to provide them with, thanks to HubSpot’s lead generation tools and marketing automation features. Not only have we been able to expand their pipeline growth significantly from pre-pandemic levels – we have continued to push their outsourced sales initiatives and expand their team when clients have needed them the most.”
Interested parties can learn more at: https://behindthework.com/resource/outsourced-sales-acquirent-case-study
Contact Info:
Name: Sonny Sultani
Email: Send Email
Organization: Behind the Work
Address: 2130 Elmwood Ave. , Wilmette, IL 60091, United States
Website: https://www.behindthework.com
Release ID: 89087009
