Two respected Amazon marketing consultants join forces with combined experience managing more than 1,000 first and third-party Amazon merchants.
— Buy Box Experts and Egility, two bright stars in the Amazon marketing agency space, announce the completion of an acquisition that will position them to offer an unprecedented level of expertise in helping sellers control their brands and increase profits on Amazon.
The new company will continue under the name of Buy Box Experts, LLC retaining BBE’s headquarters in Lindon, Utah. Amazon specialists Joseph Hansen (CEO and Founding Partner) and James Thomson, PhD (Partner) will continue to lead Buy Box Experts.
Hansen and Thomson bring more than 30 years of e-commerce to the company. Before founding Buy Box Experts, Hansen founded and sold five companies. Thomson was the former head of Amazon Services and Amazon’s first Fulfillment by Amazon (FBA) account manager.
In 2015, Hansen and Thomson teamed up to start PROSPER Show, the biggest U.S.-based continuing education conference for Amazon sellers. They sold the company in 2017 to Emerald Expositions.
Hansen said that clients can expect unparalleled expertise with the acquisition. “This acquisition positions us to work with a broad range of sellers, from brand new start-ups to sophisticated companies with complex advertising needs and a robust product selection. We will be able to provide an even greater wealth of strategical and tactical services to help our sellers grow profitably in the ever-changing Amazon marketplace.”
Liz Adamson, Egility’s founder and CEO, will act as Vice President of Account Management for the company. She said that the acquisition has resulted in a deep pool of talent and experience that will position BBE to be an undisputed leader in its field. “Of our more than 115 employees, nearly 20 formerly worked at Amazon, and our team has had direct experience managing more than 1,000 third-party sellers and first-party brands on Amazon,” said Adamson.
Buy Box Experts will continue its pattern of tailoring services to the unique needs of each client and will leverage its team’s rich experience to offer Amazon optimization consulting services. These include growth-based advertising, branding and channel governance.
“On the one hand, there are hundreds of millions of Amazon customers, which opens up a world of opportunities,” said Hansen. “On the other hand, it’s an extremely crowded marketplace for sellers, and companies must be proactively managing their channel strategies in order to stay ahead of the competition. Buy Box Experts is better positioned than ever to provide the cutting-edge account management that companies need to stand out.”
To learn more about the Buy Box Experts acquisition, visit www.BuyBoxExperts.com.
Contact Info:
Name: Damon Burton @ SEO National
Email: Send Email
Organization: Buy Box Experts
Website: https://www.buyboxexperts.com
Source: MarketersMedia
Release ID: 88957285
