Taught by industry veteran, combination of eBooks, mini-courses and templates enables entrepreneurs to get media attention for their businesses
Initium.Center, a resource for entrepreneurs, has launched, offering a Master Class on The Secrets of Free Publicity. The Master Class, which consists of mini-courses, eBooks and Microsoft Word templates, enables business owners to get media attention without having to hire a public relations firm. It is presented by Hugh Taylor, a veteran marketing communications professional.—
Taylor asked, “Do you want publicity, but don’t feel like spending a fortune on a PR firm that may not even be able to deliver results? There’s a huge new world out there of opportunities to do your own media outreach. This Master Class shows you how to do it.”
The Master Class provides students with the eBooks “Free Publicity Secrets” and “10 Tips for Getting Free Publicity.” It presents two mini-courses, “How to Write a Press Release” and “Nailing the Media Pitch.” The latter reveals insider tricks to landing a story on news websites, radio and TV. Students can download .docx press release templates, a press release worksheet, a press release sample back and a how-to guide for building a media list. Taylor added, “Even if you don’t like writing, our press release templates and easy-to-follow ‘how to’ instructions give you the ability to promote you brand in the news by yourself.”
Prior to launching Initium.Center, Taylor served in public relations roles that ranged from managing PR for a multi-billion-dollar product line at Microsoft to handling media outreach at Silicon Valley startups. He’s written over 2,000 press releases on freelancer platforms since 2013, earning more than 750 5-star ratings in the process. He is the author of the book “B2B Technology Marketing” as well as numerous articles and papers on marketing communications and content strategy.
While Initium.Center is launching with the publicity Master Class, the site is envisioned as a destination for all things entrepreneurial. The word “initium” means “start” in Latin. “We’re all about getting started with the work of building and growing your business,” Taylor said. “So, let’s get started.”
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Release ID: 88981601