HAVOC Elevated, experts in digital marketing and automation, have launched a new report that explores several popular content marketing techniques, and their effectiveness at generating leads for medical spas and clinics.
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There are more marketing strategies used today than ever before, but the vast majority are just different methods and media forms for displaying ads. HAVOC Elevated has just launched a new report that explores content marketing strategies that medical spas and clinics can use to increase the visibility of their business, without using traditional advertising.
More information about HAVOC Elevated, content marketing strategies, and growing brand visibility for medical spas or clinics can be found at https://havocelevated.com/blog/b/does-content-marketing-really-grant-your-medical-spa-or-clinic-an-advantage
The new report examines the cost-effectiveness of content marketing, how it affects brand visibility and the duration of the effect. While traditional advertising methods become ineffective as soon as an advertisement is no longer displayed, content marketing has a lasting effect due to the content staying live and accessible indefinitely.
While traditional advertising techniques rely on forcing a consumer to see or hear an ad, the report explains that content marketing takes a different approach, by allowing consumers to find the content organically. This most often happens when a user is looking for a similar product or service, or seeking more information online, and as a result, they are often more receptive to information about the brand.
The report explains that content marketing uses professionally authored blogs, podcasts, videos, infographics, and more, to get potential customers interested in a particular brand. The additional content about a brand, with links back to the company’s website, helps to improve its search rankings.
Every additional piece of content builds a brand’s “domain authority” with popular search engines, which is one of the key factors used to determine which pages will rank near the top. Since the content does not expire, HAVOC Elevated explains that this allows brands to compete for even the most competitive keywords, in any niche, using long-term campaigns.
Content marketing uses a variety of content types to ensure that consumers will find interesting information about the brand in whatever media format they prefer. Every piece of content is created by a professional team of writers and marketing professionals and is available for review by the clients before it goes live online.
An excerpt from the report reads, “Content can be written that will attract anyone from skateboarding youths to mid-career financial investors. No matter what type of clinic or business you operate, or what industry you work within, you can be sure that content marketing has a place in it.”
More information about content marketing strategies for medical spas or clinics, and HAVOC Elevated, can be found at https://havocelevated.com/blog/b/does-content-marketing-really-grant-your-medical-spa-or-clinic-an-advantage
Contact Info:
Name: Cory Verissimo-Seelman, RN, BSN
Email: Send Email
Organization: HAVOC Elevated
Address: 3450 Third Avenue Unit 411, San Diego, CA 92103, United States
Phone: +1-619-503-0281
Website: https://havocelevated.com
Release ID: 89084949
