“Own Your Reputation – A Guide To An Online Reputation That Attracts Customers, Clients, Patients, and Followers” – a new book for businesses who want to improve their online reputation and brand.
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Sarasota, Florida – The B2B Resource Team announces the release of its new book: “Own Your Reputation – A Guide To An Online Reputation That Attracts Customers, Clients, Patients, and Followers”. The book provides local businesses and nonprofits with strategies and ideas to improve their online reputations.
Greg Jordan of the B2B Resource Team authored the book based on his experience of building positive online presence for clients in such areas as real estate, senior care, pet and home services niches.
“We wanted to create a concise guide showing how important it is to the success of local businesses everywhere to build, market, and monitor their online reputations, and provide practical ideas on how to go about doing it”, said Jordan.
The book is a timely reminder that an online reputation reflected in Google reviews and star ratings, is an increasingly important factor in establishing trust in the brand. A reputation of trust strengthens the brand and attracts more business.
A strong local reputation isn’t just about the Google star ratings. Spreading the word about positive reviews on social media and web pages as well as applying a little brand journalism are other important ideas covered in the book. In addition, a plan for responding to both positive and negative reviews is an essential part of the online reputation marketing strategy.
Jordan concluded with “If you plan on being a profitable business or a successful nonprofit for the long haul, you’ll need to pay close attention to, and take control of your brand’s online reputation just as you would with any other business asset. The alternative is to leave your business future completely up to chance.”
“Own Your Reputation” is available on Amazon in both paperback and Kindle formats.
The B2B Resource Team LLC is a Sarasota based marketing and advertising agency specializing in reputation management, content marketing, and digital ad campaign management. They author the What Grows Business Blog, and offer a free online reputation assessment.
Contact Info:
Name: Greg Jordan
Email: Send Email
Organization: B2B Resource Team LLC
Address: undefined, Sarasota, Florida 34243, United States
Phone: +1-941-256-2468
Website: https://www.b2bresourceteam.com
Source: PressCable
Release ID: 88898572
