Wiseguyreports.Com Publish New Market Research Report On -“Personalization Engines Market 2019 Global Analysis, Size, Share, Trends, Opportunities and Growth, Forecast 2025”
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Personalization Engines Market 2019
Talking about Personalization Engines, these engines analyze the customer’s data from different software or the behavior of the customer. The engines then curate and customize the customer experiences along with websites, marketing efforts, and products & services recommendations. These tools are designed in such a way that they can effectively automate the process of segmenting, marketing initiatives, distributing, testing, and campaign planning.
The engines are generally integrated or built into with CDP- Customer Data Platform and DXP- Digital Experience Platforms. It is expected that growing focus to enhance customer experience, and increasing industrialization will drive the growth of this market.
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Global Market Segmentation of the Market
The Global Personalization Engines market is segmented based on Type, Application, and Regions.
Based on the Type, the market is segmented into On-premises and Cloud-based. As per the report, the cloud-based product market is generating more revenue than on-premises product market. The reason is more and more users are now using cloud-based products as it involves less installation and management cost. Besides, these products offer a maximum level of security.
Based on Application, the market is split into Customer Experience, Services, Digital Commerce, and Marketing. Among all these, the services segment market is estimated to grow at a higher Compound Annual Growth Rate. The primary reason behind this can be the growing requirement to deploy different development services, training services, implementation services, consulting services, support services, and more.
Geographical Market Segmentation of the Market
Speaking about the geographical segmentation of this market, the entire Personalization Engines market is segmented into different major regions and countries. These are Europe, the United States, Japan, China, India, Southeast Asia, and Central & South America.
The report indicates the Asia Pacific region is expected to dominate the market as it will grow at a higher CAGR during the forecast period. The growth of the market is attributed to the rise in OTT- Over the Top player. Besides, rapid digitization is also a major factor which will lead to the growing deployment of these engines in the Asia Pacific region.
Top Market Players of the Market
The global market is dominating by various companies. But some of the major players who are significantly contributing toward the growth of this market are BloomReach, Boxever, Adobe, Certona, Acquia, Emarsys, and Dynamic Yield.
Other prominent market players in this market are Emarsys, Evergage, IgnitionOne, Monetate, Reflektion, IBM, RichRelevance, Episerver, Qubit, SAAS, and Oracle.
These companies are now introducing new products and acquiring some other companies located in different regions to expand their businesses and customer base. So, they will drive the growth of the market in the coming years.
Latest Industry Updates
Adobe emerged as the only firm recognized as a Leader by Gartner in the July 2019 Gartner Magic Quadrant for Personalization Engines. Besides, Adobe also becomes the Leader in July 2019 Gartner Magic Quadrant for Web Content Management.
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Table of Contents –Analysis of Key Points
1 Personalization Engines Market Overview
2 Key Players Profiles
3 Global Personalization Engines Market Competition, by Players
4 Global Personalization Engines Market Size by Regions
5 North America Personalization Engines Revenue by Countries
6 Europe Personalization Engines Revenue by Countries
7 Asia-Pacific Personalization Engines Revenue by Countries
8 South America Personalization Engines Revenue by Countries
9 Middle East and Africa Revenue Personalization Engines by Countries
10 Global Personalization Engines Market Segment by Type
11 Global Personalization Engines Market Segment by Application
12 Global Personalization Engines Market Size Forecast (2019-2024)
13 Research Findings and Conclusion
14 Appendix
List of Tables and Figures
Continued….
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Release ID: 88930427
