Theta Labs has launched video on demand (VOD) support as part of its core platform upgrade in a move to bring popular streamers and influencers from centralized platforms on board, and it is being supported by some of the biggest names in crypto.
Starting on October 15, cryptocurrency streamers DataDash, Crypto Beadles, Trader Cobb, and Crypto Crow, among others, and who boast a combined following of nearly 550,000 YouTube subscribers will take part in a week-long series of streams, interviews, and premieres as THETA.tv, a decentralized streaming platform which allows users to earn TFUEL rewards for sharing and viewing videos, launches its video on demand service.
Until now the service has been focused on live streaming, but with the launch of its VOD service, content creators can upload and create their own libraries of videos allowing them to build up and establish a presence on the Theta network in the same way they can upload videos to their channels on popular centralized platforms, such as YouTube and Twitch.
Users watching videos on THETA.tv earn TFUEL as they share bandwidth and video data with others in the network and can use this to donate to streamers, as a discount to purchase products, and help get subscriptions to their channel.
The move comes as Theta announces partnerships with CONtv, a global anime streaming service, that broadcasts animation 24/7 on its channel, after recently announcing it has partnered with Ultra, the decentralized game download platform, and live streaming the first U.S. Presidential debates.
DataDash, Crypto Beadles, Trader Cobb and Crypto Crow will feature live streams, premiere new content on THETA.tv and provide interviews with Theta’s founders and executive team, who will explain their vision for the platform and the benefits of decentralized video streaming.
Mitch Liu, CEO and co-founder of Theta Labs said:
“We have seen an incredible reception from streamers and partners on Theta network. As our platform grows we want to provide more opportunities for influencers to set up channels on THETA.tv and monetize 100% of their viewers compared to a few percent of subscribers on platforms like Twitch. Our model fundamentally changes the economics for small, mid-size and fast-growing influencers. Launching video on demand support means for the first time all our content creators will be able to upload their existing and new content and create their own libraries of videos, helping them build their brands and businesses without fear of censorship or shadow banning, for example. Users will benefit from seeing even more top tier content on the Theta network, all of which they can earn TFUEL for watching and engaging with.”
Influencer Jason Appleton, also known as Crypto Crow, said:
“The future is decentralization in all industries and rather than disrupt video platforms such as Youtube, Twitch and the like, Theta is welcoming them to the new era by enabling them to save money and further enhance their platforms engagement. THETA.tv, while a small platform today may end up beating out the rest by default due to lack of foresight in those that came before them, and I plan to be along for the ride.”
Theta Labs pioneered Theta Network, the leading video delivery network powered by blockchain technology, and THETA.tv, the next generation decentralized live streaming platform. Theta enables existing video platforms to drive incremental revenues and reduce content delivery CDN costs while end-users are rewarded for sharing their bandwidth to relay video on a peer-to-peer basis on any PC, mobile, Smart TV or IoT device.
Theta’s enterprise validator and governance program is led by global leaders including Google, Samsung, Binance, Blockchain Ventures, and gumi. THETA.tv, the first platform built on the Theta Network, leverages its existing user base of millions of esports viewers to seed the Theta mesh network along with content partnerships with MGM Studios, CONtv, NASA, World Poker Tour, and others. Video platform partners include Samsung VR, GameTalkTalk, MovieBloc, GFUEL and OTT media, entertainment, peer-to-peer live streaming services. Strategic corporate investors include Samsung NEXT, Sony Innovation Fund, media investors BDMI Bertelsmann Digital Media Investments, CAA Creative Artists Agency, and traditional Silicon Valley VCs including DCM and Sierra Ventures. Learn more at www.thetalabs.org.