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With the rapid advances in technology over the past couple of decades, you could be forgiven for thinking that the humble press release is an old-fashioned way of doing business. Or that they are a relic of the past that don’t fit in with the online, digital world that we all inhabit today.
But press releases are still vitally important in many contexts. From the latest trends in shopping to the up-to-date news about online betting in Texas, press releases can be used to get a well-deserving story an audience. Without them there are important subjects that would not get the same levels of attention. Here are five reasons why press releases continue to be a vital tool for any business.
Helps Build Relationships
Journalists tend to receive hundreds of press releases a week, so not all will get through to the printed page (or website screen). But well-written press releases can be the starting point for strong relationships with the media. If a subject is newsworthy, the journalist will want to know – and a good press release can start the ball rolling.
Once a relationship has begun there will be countless opportunities to feed more stories and continue to get your news out there. In fact, if journalists value the information gained from a press release they will reach out to you for more information. All of that would not have happened without a press release in the first place.
Journalists Need Stories
This follows on from the last point really. As much as television shows and films portray journalists working the phones and going out to find stories, the vast majority also rely on people coming to them. If you can provide something newsworthy you are cutting down the time they waste finding a story.
Although you may hear about journalists complaining about the press releases they receive, it is actually only the poorly written ones that they are talking about. A good press release that piques interest and gets the story across quickly and simply is like gold dust for journalists.
Telling Your Own Story
Although press release writers will believe that they produce flawless copy, it is not always in the correct format for journalists. So there should not be any misconception about a press release being completely reproduced in the national media. But the main thrust of your news will be given some exposure.
Being able to answer questions on a topic is all very well but the journalist still has to already know about your news. Sending out press releases ensures that your story has the opportunity to be told to a wider audience. Once the relationship is built there is even more chance to tell your story how you want it to be told.
Multiple Uses
Even if a press release is written with a very distinct goal in mind, there is no reason why it cannot be something that can then be expanded and used in multiple ways. This could be the journalist writing a story and then using the information for follow-ups. Or it could be that the information is used for different formats, for example, physical and online.
But it is not just at the other end of the press release relationship where it can be repurposed. You are still able to use the information as you see fit. So that could mean expanded content online or edited for social media updates. Finishing writing a press release is not the end of its use.
SEO and Social Media
SEO keywords are pretty well understood these days. Ensuring that your press release is optimized for search engine use is vitally important. This is the case even if your media contact is an old-fashioned print newspaper. Everywhere has an online presence these days, so using good keywords in a press release can further the story’s potential.
Press releases are definitely here to stay. They are beneficial for both sides of the relationship and a crucial way for stories that could be unheard to break through. Write them well and they can be a vital tool for any business.
Contact Info:
Name: PRWhirlWind
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Organization: PRWhirlWind
Website: https://prwhirlwind.com/
Release ID: 89085657
