Inbox Insight has released a new guide for B2B marketers on Sales Acceleration. Download now at: https://resource.inboxinsight.com/the-7-step-guide-to-sales-acceleration-for-b2b-marketers-request
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Inbox Insight has released a free guide titled: “The 7-Step Guide to Sales Acceleration for B2B Marketers“. This comprehensive guide aims to provide B2B marketers with best practice to accelerate their sales process without having to invest and onboard more into their existing tech stack.
It sets out 7 key strategies that can aid B2B sales acceleration for 2022 and beyond, providing detailed examples to show how the theory works in practice.
Pulling together their existing first party research conducted among senior B2B marketing professionals within the Insights for Professionals (IFP) community, it explores how to apply data science to accurately target prospects, how to determine quality leads to prioritize, and the importance of Sales and Marketing alignment for a highly-converting lead generation strategy, to name a few key areas.
As 88% of B2B marketers have seen improvements in conversion rates through the application of a data driven strategy within their marketing, it’s clear that the better the quality of targeting, the higher conversions will be and the more sales velocity will increase. This is why accurate targeting is a key area of focus, for its ability to minimize waste and maximize efficiency while driving lead quality.
On that note, effective lead generation should focus on quality, not quantity. This is the top area of interest for B2B Marketers, with 40% citing it as their top area of focus in 2022. Bad leads are a waste of valuable time and resources that can be better utilized elsewhere, so understanding which high-quality leads to prioritize and those with the greatest propensity to convert is key.
Also important to recognize is that organizations with aligned Sales and Marketing teams are over two-thirds (67%) more effective at closing deals. When the two teams are unified, they are working towards shared business goals rather than individual team objectives and are far more aligned as a result. They are in a better position to take full advantage of business growth and see considerably improved ROI, top-line growth, and an accelerated B2B sales process.
Contributor to the guide, Amie Lovell, believes: “Following these 7 strategies will guide B2B marketers through the often difficult to navigate world of sales acceleration in the B2B landscape. The guidance draws on strengthening and leveraging their existing resources rather than replacing them, which is why this is such a useful asset”.
When asked about why they released the guide at this time, Paul David, Chief Growth Officer at Inbox Insight said: “B2B marketers are only too aware of the everchanging and evolving landscape in which they work, and with this comes challenges – particularly in achieving the ultimate goal of lead conversion”.
He continues….. “There are lots of different sales acceleration solutions that promise to deliver timely data and insights designed to increase the velocity and relevance of customer conversions, but plenty can in fact be done without having to invest in yet another piece of MarTech”.
Interested parties can find the guide ready to download, for free, here.
Inbox Insight was founded in 2010 and is a B2B demand generation specialist within the B2B digital marketing industry. It is best known for enabling brands across the globe to reach the right decision makers within their target accounts and engage them through a series of tailored multi-channel strategies.
Its unique position within its industry gives it the authority to produce such a guide as all research was conducted among senior B2B marketing professionals within the IFP community, all of who are relevant decision makers within their company.
If you are a senior B2B marketer looking for an one-stop guide to aid accelerating the B2B sales process, then this could be a valuable asset to you.
More information on Inbox Insight can be found at https://www.inboxinsight.com/
The guide “The 7-Step Guide to Sales Acceleration for B2B Marketers” can be downloaded now on the Inbox Insight website.
Contact Info:
Name: Paul
Email: Send Email
Organization: Inbox Insight Ltd
Address: 1, Crondall House Exchange Square, Winchester, England SO23 8FJ, United Kingdom
Website: https://www.inboxinsight.com/
Release ID: 89079134
