Advertising Management Platform Market –Market Demand, Growth, Opportunities, Analysis of Top Key Players and Forecast to 2025
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Advertising Management Platform Market 2019
Wiseguyreports.Com adds “Advertising Management Platform Market –Market Demand, Growth, Opportunities, Analysis of Top Key Players and Forecast to 2025” To Its Research Database.
Report Details:
Digital Advertising to Open up New Avenues for Global Advertising Management Platform Market
Digital Advertising to Open up New Avenues for Global Advertising Management Platform Market
The global advertising management platform market is expected to experience a soaring growth rate in the coming years due to the shift to online channels for reaching mass audiences. Advertising management platforms are software which can manage various tools required for tracking online campaigns and gauging the large inventory volume of online searches for targeting the right audience. The large budget for online advertising by buyers and large brands is the primary driver of the market.
Convergence of data which can assist buyers and sellers in targeting their audience effectively can bode well for the market. The growth of social media and its usage by users can be one of the biggest drivers of the market. Adoption of search engine marketing platforms and collaboration with demand-side and supply-side platforms can augment the market size by a considerable proportion. Integration of artificial intelligence and machine learning can lead to larger accumulation of data and provide a larger dataset to advertisers.
Digital advertising campaigns which are launched to create brand awareness and more effective than traditional methods are bound to supplement market growth. Ads in multiple formats as well as effective tools to ensure returns on Ad spends are likely to influence the buying decisions of large agencies. Raising capital for additional funding of advertising has taken precedence due to increasing software costs and stiff competition from traditional agencies. Recently, Celtra raised close to USD 15 million with the help of WPP and Unilever. But privacy protection issues can pose a challenge to the market
The Leading key players covered in this study
Google
Celtra
Bannerflow
Adobe
RhythmOne
Sizmek
Adform
Thunder
SteelHouse
Flashtalking
Snapchat (Flite)
Mediawide
Balihoo
Mixpo
Bannersnack
Bonzai
Marin Software
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The global advertising management platform market is segmented by type and application. By type, it is segmented into marketers and agencies and publishers and brands. Marketers and agencies can gain a larger market share than its counterpart due to these firms relying on programmatic analytics to gain large datasets and create an effective database to target demographics accordingly.
Major market applications include SMEs and large enterprises. SMEs are predicted to take a sizeable share of the market demand due to the recent announcement of accelerated mobile pages accepting Ads as well by Google on its DoubleClick platform. The inclination towards mobile over the Internet is likely to be a positive indicator of the next growth opportunity to capitalize for SMEs. This can bode well for the overall advertising management platform market.
Region-wise segmentation of the advertising management platform market includes the United States, Central & South America, Europe, India, China, Japan, and Southeast Asia. The United States is expected to be one of the most profitable regions in the market due to development of adtech platforms. The region is supported by the large number of users transitioning to new platforms as well as easy access to the Internet.
Mergers, acquisitions, and partnerships are prime strategies followed by major firms. Recently, Bonzai and PubMatic to provide advertisers with numerous options of rich media. Adoption of programmatic analytics as well as shift of Ad spends of brand advertisers towards rich media formats will allow advertisers in New Zealand and Australia to buy slots at a larger scale.
Key Stakeholders
Advertising Management Platform Manufacturers
Advertising Management Platform Distributors/Traders/Wholesalers
Advertising Management Platform Subcomponent Manufacturers
Industry Association
Downstream Vendors
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Major Key Points from Table of Content:
Chapter 1 Report Overview
Chapter 2 Global Growth Trends
Chapter 3 Market Share by Key Players
Chapter 4 Breakdown Data by Type and Application
Chapter 5 United States
Chapter 6 Europe
Chapter 7 China
Chapter 8 Japan
Chapter 9 Southeast Asia
Chapter 10 India
Chapter 11 Central & South America
Chapter 12 International Players Profiles
Continued….
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Source: MarketersMedia
Release ID: 88911694
